photo services
news staff
Marketing & Design
Tips for faculty
Social Networks
PHONE: (734)764-7260
FAX: (734) 764-7084

Oct. 4, 2005

Columbus is still widely admired, U-M study shows


Columbus woodcutANN ARBOR, Mich.—Most Americans still have positive views about Christopher Columbus, according to a University of Michigan study.

Decades after revisionist historians and Native Americans began to attack the reputation of Columbus, 85 percent of a nationally representative sample of Americans still describe Columbus in positive and traditional terms—"He discovered America." Another 6 percent characterize the Genovese explorer as a hero.

Only 2 percent of those surveyed say that Columbus could not have discovered America because Native Americans were already here. And just 4 percent characterize Columbus as a villain who brought slavery, disease and death to indigenous peoples.

"The inertia of collective memory has sustained Columbus's reputation in the face of criticisms," said Howard Schuman, a research scientist and professor emeritus at the U-M Institute for Social Research (ISR) and the lead author of "Elite Revisionists and Popular Beliefs: Christopher Columbus, Hero or Villain?" published in the Spring 2005 issue of Public Opinion Quarterly.

The research was supported in part by the National Science Foundation.

For the study, Schuman and co-authors Barry Schwartz and Hannah D'Arcy analyzed results of several national surveys and also the content of American high school history textbooks to assess the general public's beliefs about Columbus.

The surveys were conducted by ISR in 1998, 2000 and 2002, and included more than 2,000 Americans age 18 and older.

Schuman and colleagues found that older people were more likely than younger ones to view Columbus as a heroic figure, suggesting some decrease over time in a glorified view of his reputation. But Schuman notes that there has been a general erosion of the historic reputations of past United States leaders, so that trend could reflect a wider disillusionment with historical heroes rather than a reassessment of Columbus's specific contributions.

Examining the views of American minorities, the researchers found that 42 percent of Native Americans believe that Columbus is a villain, compared to less than 4 percent of white, Hispanic and black respondents. But fully 50 percent of Native Americans express the traditional view that Columbus discovered America. About 2 percent of African Americans view Columbus as a hero, compared with 6 percent of whites and 11 percent of Hispanics.  

The researchers also analyzed statements about Christopher Columbus from 55 high school history textbooks dating from the mid-1940s through the 1990s, coding the passages as positive or negative. The overall pattern was curvilinear, with characterizations of Columbus starting off as predominately positive (in 91 percent of books published between 1944 and 1959), moving to much more negative characterizations in the 1970s (only 17 percent showing positive evaluations of Columbus) and then recovering a more positive view in the 1980s and 1990s (with 40 percent and 80 percent respectively showing positive characterizations).

Schuman concludes that criticisms of Columbus have reached the larger public in a much attenuated form, without the full negative force found in revisionist writings and American Indian protests. Strong countervailing forces of inertia continue to sustain Columbus's positive reputation. Among these forces are Columbus Day celebrations, especially its recognition by schools. Ultimately, the narrative of his voyage in 1492 taps into the power of creation stories, according to Schuman, and illustrates the gap that exists in many dimensions between the beliefs of the general public and the views of elite groups and minority activists.

line image

Established in 1948, the Institute for Social Research (ISR) is among the world's oldest survey research organizations, and a world leader in the development and application of social science methodology. ISR conducts some of the most widely-cited studies in the nation, including the Survey of Consumer Attitudes, the National Election Studies, the Monitoring the Future Study, the Panel Study of Income Dynamics, the Health and Retirement Study, and the National Survey of Black Americans. ISR researchers also collaborate with social scientists in more than 60 nations on the World Values Surveys and other projects, and the Institute has established formal ties with universities in Poland, China, and South Africa. ISR is also home to the Inter-University Consortium for Political and Social Research (ICPSR), the world's largest computerized social science data archive. Visit the ISR Web site at for more information.

For more information on ISR, visit:

Spanish version of this release


Contact: Diane Swanbrow
Phone: (734) 647-9069