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ANN ARBOR, MI
48109-1399
PHONE: (734)764-7260
FAX: (734) 764-7084


Aug. 20, 2004

EVENT ANNOUNCEMENT
U-M to host two events on best practices in media business Sept. 20

ANN ARBOR, Mich.—As large, publicly traded companies buy up media outlets, some observers have raised concerns that the media is paying more attention to the bottom line than to serving the public. Two events on Sept. 20 at the University of Michigan examine the business of media.

EVENT: "Good News about the News: Solutions for the Media Industry," 8 a.m.-1 p.m., hosted by the Entertainment, Media & Sports Club of the U-M Business School. U-M faculty members will lead participatory conversations on challenges and opportunities facing the media, with participants sharing questions and best practices. Topics include how the Internet is changing the media marketplace, how to use market research to more effectively deliver what your audience wants most, and how to protect funding for your organization's mission-critical functions.

The morning program is supported by the U-M Office of the Vice President for Communications, and the U-M Entertainment Coalition, an alumni club of professionals in entertainment, media and sports fields. Participation will be limited to the first 100 people who register. Cost is $49 for alumni, $79 non-alumni. Visit www.umich.edu/news/media_business to register.

PLACE: Michigan League, on the corner of Fletcher and North University. Central Campus map: http://www.umich.edu/~newsinfo/ccamp.html

EVENT: "Quality Pays: The Press and Public Policy," 1-5 p.m., hosted by the Knight-Wallace Fellows Program. A panel of distinguished experts will debate the ability of journalistic organizations to maintain quality in product and audience loyalty over profit margin. Participants will include Kevin Klose, CEO, National Public Radio; Jill Abramson, managing editor, New York Times; John Costa, editor, Bend Bulletin; Daniel Hertzberg, deputy managing editor, Wall Street Journal; Paul Tash, CEO and chairman, St. Petersburg Times; Matt Winkler, editor-in-chief, Bloomberg News; Clive Crook, deputy editor, The Economist; Chuck Lewis, Center for Integrity in Journalism; and Tom Rosenstiel, director, Project for Excellence in Journalism.

The afternoon program is supported by the W.K. Kellogg Foundation. The panel is free and open to the public.

PLACE: Alumni Association, 200 Fletcher St., adjacent to the Michigan League.

http://alumni.umich.edu/help/directions.php

WEB LINKS :

Entertainment, Media & Sports Club: http://webuser.bus.umich.edu/Organizations/entertainment-media-sports/default.htm

U-M Entertainment Coalition: http://www.uofmentertainmentcoalition.org/

Knight-Wallace Fellows: http://www.kwfellows.org

Contact: Colleen Newvine
Phone: (734) 647-4411
E-mail: cnewvine@umich.edu